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Chapter Home
Chapter Home is a brand of Dechang E-Commerce Co., Ltd. Established in 2021, Chapter Home is a living brand that devotes to enlighten the ordinary. We capture the inspiration and demands of life, expand the boundaries of space, and hope to write down a new answer of how life can be: connecting with the beauty in the way we like. From here we start, go meet each new chapter of life.
Our design inspiration comes from the beauty and diversity of nature, integrating natural textures and colors into furniture design to break the boundaries between indoor spaces and the outdoor environment, creating a harmonious living environment that coexists with nature. In Chapter Home, furniture serves as a medium that connects people with each other. We design for life and focus on consumer insights & how people life at home needs and activities.
Our Brand Founder Angela Zhu, the former Global Commercial President and former CEO of IKEA China, has more than 20 years’ experience in the home furnishing industry. She led the rapid growth of the business by opening up a wide range of markets: Led the expansion of IKEA China into more than 20 emerging markets; led IKEA China to achieve double-digit growth in sales, profit, customer satisfaction and customer loyalty; Made IKEA China be the fastest engine in the world, jumping from 11th to 5th in global market share, doubling profits and strengthening the brand's impact. After being promoted to IKEA Global Commercial President , she led six core functional teams, strategically supporting 30+ countries and markets.
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