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Shanghai Dechang E-Commerce Co., Ltd.
Multispecialty supplier
{0} years
Shanghai, China
Main categories: Sofa, Chair, Aromatherapy, Coffee Table

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Main Product

Shanghai Dechang E-Commerce Co., Ltd.

Fragrance

Seating

Sofa

Storage

Fragrance

Seating

Sofa

Storage

Fragrance

Seating

Sofa

Storage

Company Profile

Shanghai Dechang E-Commerce Co., Ltd.

Chapter Home

Chapter Home is a brand of Dechang E-Commerce Co., Ltd. Established in 2021, Chapter Home is a living brand that devotes to enlighten the ordinary. We capture the inspiration and demands of life, expand the boundaries of space, and hope to write down a new answer of how life can be: connecting with the beauty in the way we like. From here we start, go meet each new chapter of life.

Our Brand Founder Angela Zhu, the former Global Commercial President and former CEO of IKEA China, has more than 20 years’ experience in the home furnishing industry. She led the rapid growth of the business by opening up a wide range of markets: Led the expansion of IKEA China into more than 20 emerging markets; led IKEA China to achieve double-digit growth in sales, profit, customer satisfaction and customer loyalty; Made IKEA China be the fastest engine in the world, jumping from 11th to 5th in global market share, doubling profits and strengthening the brand's impact. After being promoted to IKEA Global Commercial President , she led six core functional teams, strategically supporting 30+ countries and markets.

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